I doubt it. There was a story yesterday that 60% of malware found in the wild has no AV-software coverage.
Why should that be a surprise? AV software is installed on every vulnerable PC sold and even without updates it mostly protects against all the old threats. Even after that there is a pretty good chance it's infernal nagging for a credit card will get an updated AV installed, with or without a CC. The "mindshare" has been built, everybody believes that Windows must have anti-virus.
But, as has been said repeatedly the AV industry is reactive (though they are starting to try to solve the HARD problem of be
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